Bella Poarch - Build A Bitch
Build a Bitch is out today, and it's looking at massive numbers. In particular, her thumb-stopping video is doing big business. When writing this, it's clocking up about 292,000 views per hour after 8 hours.
The track is visually Five Night's At Freddie's and melodically a lullaby. A modern take on Annie's "It's That Hard Knock Life "with a Gen Z attitude. Not at all bad. Her massive army of TikTok fans (67mio) is now doing their thing. She has been building up to this and seems to understand what it takes to make this fly. She's built her account by being Gen Z, making her hugely relatable. She shares the same believes and struggles with an entire generation. And because Gen Z adapts new behaviors reasonably quickly and is incredibly compact, i.e., connect well with each other, it's taking off. To communicate well through video, it takes solid visual representation, i.e., when the story is most clearly visualized, you have an enormous influence on fans. Just like Lil Nas X did recently, she's got that right too.