Music Ads: Triggering Memories, Not Arguments

Streaming Music Through the Trigger of a Memory

Music ads don’t work through persuasive arguments.

To influence behaviour, ads must work with peoples memories. In the right situation, i.e browsing music, the artist will be re-called.

You’re not winning over a fan with your ad, you’re simply triggering a memory association which in turn triggers a stream at the right time.

With new music, ads focus on building awareness and establishing an emotional connection with the audience, rather than trying to drive a specific action immediately.

By showcasing the sound, style, and image of the artist and creating an atmosphere that evokes certain emotions and memories, the ad aims to create a memorable and appealing experience for the audience.

This emotional connection can then be associated with the new artist, which can drive future actions, such as streaming their music or going to a gig.

The goal is to create a lasting impression and positive association with the new artist, rather than trying to push a quick sale.