The Algorithm's False Promise
You've heard the story. Streaming changed everything. The playing field? Leveled. Major labels? Optional. Budget? Who needs it?
Just upload and watch the algorithm work its magic. If your music's good, you'll make it.
Simple, right?
Wrong.
Here's the truth: Algorithms don't care about fairness. They care about engagement. Clicks. Streams. Time spent.
That "Discover Weekly" playlist? It's not discovering you. It's recycling what's already popular.
More streams beget more visibility beget more streams. It's not a level playing field—it's a snowball rolling downhill, getting bigger and faster.
Where does this leave the indie artist? Needing more than great music. Needing a strategy.
The algorithm won't save you. But your fans might.
Build momentum. Create waves. Find your people—one fan at a time.
The real power isn't in some faceless code. It's in how you show up. How you connect. How you engage.
Every. Single. Day.
Don't wait for the algorithm to notice you. Make yourself impossible to ignore.