The Frame Game
The musician on stage left has a sign. It reads "Singer-Songwriter."
The musician on stage right has a sign too. It reads "Voice of a Generation."
They play identical sets. Same songs. Same skill level. Same passion.
Who gets the record deal? Who builds the cult following? Who changes lives?
We both know the answer.
Framing isn't just marketing. It's magic.
Michael Jackson wasn't just a talented dancer who could sing. He was the King of Pop.
The gap between being good and being remembered isn't talent. It's narrative.
When Beyoncé steps on stage, she isn't just performing—she's embodying Queen Bey. When Lady Gaga connects with fans, she isn't speaking to listeners—she's addressing her "Little Monsters" as their "Mother Monster."
These aren't gimmicks. They're portals. Invitations to a bigger story.
The struggling musician says: "I make music people might like."
The artist who understands framing says: "I'm creating the soundtrack for the revolution."
Both might play the same notes. Only one creates meaning that outlasts the sound.
Here's the truth most music schools won't teach you: Your talent is table stakes. Your technique is just the entry fee.
The real game is how you frame what you do.
Are you a guitar player or are you the architect of a new sound? Are you a vocalist or are you the voice that makes people feel less alone?
The frame you choose determines whether your music is consumed or collected, whether it's background noise or the background of someone's life.
When Taylor Swift releases an album, she's not just sharing songs—she's unveiling a new era. When Bad Bunny drops a project without warning, he's not being spontaneous—he's reinforcing his identity as the ultimate rule-breaker.
The artists who last aren't just making music. They're making mythology.
So what's your frame? What story are you telling? What title are you claiming?
Because in a world where everyone has access to the same tools, the same platforms, the same algorithms—the difference isn't what you make.
It's how you frame it.
