In the music industry, we often make the mistake of thinking we're selling songs. We're not.
We're selling goosebumps. We're selling tears. We're selling that moment when you close your eyes and the world disappears.
The fan who streams your latest track isn't “buying” 3 minutes and 42 seconds of audio. They're “buying” a lifeline to their younger self, a moment of escape from a stressful day, or the words they couldn't find to express their own feelings.
Your job, as an artist, isn't to sell more songs. It's to create more moments. More connections. More emotional resonance.
Because when a fan truly connects with your music, they're not just listening. They're feeling. They're living. They're becoming.
And that's the real product. The invisible one. The one that matters.
Are you selling songs, or are you creating experiences?