The Mirror Effect

Why Familiarity Builds Trust (And How It Can Help Your Music)

When you look in the mirror, you recognise yourself because it’s familiar. Photos? Not so much.

Music is similar—we like what we’ve heard before. That’s why marketing your music isn’t about driving traffic—it’s about building familiarity.

Social media and YouTube, is where you create that familiarity. It’s not about clicks to a smartlink; it’s about listens and shares. The more people see and share your music, the more familiar it becomes. Your goal is to make people remember you, not just click a link.