The Myth of More in Music and Social Media
Hello!
I’m deeply intrigued by a concept that challenges modern conventions: the true value of a focused fan base over sheer social media numbers.
In the realm of music and social media, we’re often led to believe that more followers equate to more success. Yet, the reality is often counterintuitive. Having 10,000 or even 100,000+ followers on social media scattered globally might seem impressive, but it rarely translates into tangible success such as filling a venue or securing stable streaming numbers.
Here’s a thought: Imagine having just 1,000 dedicated fans in a single city. These super fans, deeply connected to your work, could likely do more for your career than a hundred times as many social media followers dispersed around the world. and platforms. They’re more likely to attend your shows, stream and purchase your albums, and engage with your social media content in meaningful ways.
This reflection leads us to a powerful strategy—focusing on building a small, concentrated base of fans who genuinely care about your music. This approach isn’t just about streaming numbers or social stats; it’s about creating lasting relationships and a community that supports each other.
The truth is, a smaller group of committed fans can be more beneficial than a vast number of distant followers. This is the strength of local engagement: it builds a solid foundation from which you can expand organically, ensuring each new fan is as engaged as the last.
So, instead of casting a wide net, consider fishing in a smaller pond. Use your social media platforms not just to increase follower count, but to deepen connections with every individual follower. Leverage social media as a personal broadcasting platform—like a radio station where you play your tracks, focus on quality, and connect deeply with each listener and if you get lucky and the recommendation algorithm recommends your music post to more people, say thank you and keep your focus on your super fans.
PS. If this concept strikes a chord, share it with someone who appreciates the depth of real connections over the breadth of superficial ones. Let’s rethink success in the digital age.