The Resonant Frequency

It's tempting to chase Spotify's top charts or stream play counts. To see your song rise to #1 and bask in the glow of mass appeal.

But that's not where the magic happens.

The real impact comes from finding your true audience - the listeners who resonate deeply with your sound. The ones who will evangelise your music, come to every show, and find meaning in your lyrics.

Your goal isn't to be the loudest voice in a crowded room. It's to whisper directly into the ears of those who are truly listening.

Seek out the spaces where your ideal fans gather. Craft your sound with intention. Share your story authentically.

Success in music isn't about vanity metrics. It's about creating genuine connections, as often as possible, with the people who need to hear exactly what you have to say.

Find your frequency. Amplify it. Let it ripple out to those who are tuned in.

That's how you build a career, not just a hit.