The Serendipity Machine

We often talk about luck in the music industry as if it's a lightning bolt from the sky. It's not.

Luck is a machine. And you're the engineer.

Every person you meet, every chord you strum, every event you attend - they're all gears in this machine. The more gears you add, the faster it spins.

The Beatles met Brian Epstein at a small club. Elvis walked into Sun Records on a whim. Justin Bieber was discovered through a misclicked YouTube video.

These aren't just lucky breaks. They're the product of artists consistently showing up, putting themselves out there, creating opportunities for serendipity.

Your job is to build your own luck machine.

Diversify your efforts. Collaborate often. Stay curious. Embrace the unpredictable.

Because in this industry, luck doesn't just happen. It's engineered.