The Surprising Truth About Taste

Taste is a myth.

Not what you like—but what you've been taught to like.

Think about it. Music. Food. Art. Your preferences aren't some magical, immutable truth. They're engineered experiences.

That song you hated last week? Play it enough times, in the right context, and suddenly it becomes your anthem. That exotic dish you swore you'd never try? Tell its story, and suddenly it tastes like possibility.

Algorithms understand this. Marketers live by this principle. Taste is manufactured daily through repetition, association, and the powerful whisper of social proof.

"Everyone else is into it."

We're hardwired to embrace the familiar, the comfortable, the aspirational. But here's the revolutionary part: you can hack your own taste.

Curate your inputs. Explore the edges. Welcome the unfamiliar.

Taste isn't something that happens to you.

Taste is something you choose.