The Unreal Always Wins: Marketing Magic for Musicians
Your song isn't just a collection of notes. It's a portal.
Most artists think they're selling music. They're not. They're selling possibility. Imagination. The version of themselves that listeners want to believe in.
The real is boring. Predictable. Limited. But the unreal? Infinite.
Consider Kendrick Lamar. He's not just rapping. He's constructing entire worlds of social commentary, personal struggle, and collective consciousness. Each album is a narrative landscape that transcends mere music—it's a revolutionary act of storytelling.
Marketing isn't about what you've done. It's about what people can dream you might do.
Your fans don't want your actual track. They want the story behind the track. The potential. The whisper of something transformative.
Three strategies:
Create mystery around your work
Hint at larger narratives
Let your audience complete the story in their imagination
The most powerful marketing doesn't explain. It suggests.
Your job isn't to show everything. Your job is to leave just enough space for magic.
