About me

You’re an artist and you want people to hear your music. I understand how you feel. It can be incredibly frustrating to have all these tools at your disposal, but still struggle to reach your ideal audience and get your music onto powerful playlists. It's a common challenge that many artists face, and it can be discouraging at times. Every week, I tackle the pressing issues facing artists looking to expand their reach. Whether it's product promotion, audience growth, or artist branding, I don't shy away from the challenges they face. With my newsletter, delivered to you every Thursday, I bring you the latest and most effective marketing techniques, explain the science behind, free of hype and unnecessary complexity. Join me on a journey towards a stronger, more successful artistic brand.

I recorded my first album with my band at 15 years old in Germany. After a few years as a musician, I joined the infamous Bellaphon Records under Branco Zivanovic in Frankfurt as Radio Promoter, delivering their records to radio in Germany. I quickly fell in love with the music business and set up my own record label with my brother Michael. We launched PM Records, supplying the market with some of the first homegrown Hip Hop in Germany.

Forward a few years, I had the opportunity to join a young team at the expanding Music TV channel MTV and moved with my wife and six months old daughter Arlissa to London. After spending some time as Head Of Music and Head of Talent & Artist Relations, I decided to set up my own business, a music consultancy business for TV, Radio, and Record Labels. My first clients were MTV, VH1, BBC Radio 1, Kiss FM, Virgin Radio, Sony Music. 

Today I work with several artists and their managements & labels. 

Subscribe to get full access to the newsletter and website. Never miss an update.

Stay up-to-date

You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox.

What they say about me

"Peter and I have worked together for many years and his wisdom and advice have always been invaluable to me, when constructing artist release strategies." Hugh Goldsmith

"I have had the privilege of working closely with Peter for many years, and his strategic insights into audiences have been instrumental in many of our campaigns." Nick Raphael

Without Peter Ruppert we would not have been able to persuade Sony to release ‘If There's Any Justice’ as Lemar’s first single from his second album. Richard Griffiths

I have always found Peter Ruppert to be straight talking, professional and enlightening. Brian Rawling