Peter Ruppert
Subscribe
Sign in
Home
Artists/Projects I work/ed wi…
Museum of Music Print & TV Ad…
Archive
About
Latest
Top
Discussions
The Discovery Engine (And Why Your Music Career Isn't What You Think It Is)
Here's what they don't tell you about making it in music: You're not trying to fit into a category.
Sep 16
•
Peter Ruppert
The Zero-Click Artist
We live in the zero-click economy.
Sep 9
•
Peter Ruppert
1
The Longer Path: Why Musicians Need Agency More Than Algorithms
The algorithm wants you to make a 15-second hook.
Sep 5
•
Peter Ruppert
3
August 2025
Too Easy
The Algorithms Trap
Aug 29
•
Peter Ruppert
2
1
The Quiet Revolution
The hamster wheel is slowing down.
Aug 22
•
Peter Ruppert
2
Who Actually Is Your Music For?
Radio stations think in demographics.
Aug 19
•
Peter Ruppert
2
Average is the Enemy
At MTV Europe in the '90s, fifteen producers would sit in a room every week and listen to seventy submissions.
Aug 12
•
Peter Ruppert
3
2
Why Musicians Should Whisper While Culture Screams
Culture right now is chaos.
Aug 8
•
Peter Ruppert
2
The Platform Is the DJ (But You Can Build the Booth)
There was a time when DJs could make hits.
Aug 5
•
Peter Ruppert
1
The Algorithm Doesn't Have Ears
My local record store clerk knew my name and I knew his: Klaus.
Aug 1
•
Peter Ruppert
1
July 2025
What MTV taught me about selling music
Here's what the music industry figured out in the 90s that most marketers still miss:
Jul 29
•
Peter Ruppert
The Skip Button's Quiet Revolution
Jul 25
•
Peter Ruppert
2
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
