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The Mark That Speaks
The Nike swoosh doesn't say "Just Do It." But it does.
Nov 12
•
Peter Ruppert
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The Mark That Speaks
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The Whisper That Becomes a Movement
They're watching what you had for breakfast.
Nov 8
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Peter Ruppert
1
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The Whisper That Becomes a Movement
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The Note That Makes Them Feel
The guitarist could play faster.
Nov 5
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Peter Ruppert
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The Note That Makes Them Feel
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The Role You Were Born to Play
Lady Gaga doesn't wake up wearing meat dresses.
Nov 1
•
Peter Ruppert
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The Role You Were Born to Play
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October 2024
The Hidden AI Takeover Nobody's Watching
Everyone's looking at the front door, waiting for AI to stride in and write the next Billboard hit.
Oct 29
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Peter Ruppert
2
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The Hidden AI Takeover Nobody's Watching
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The Authenticity Premium
In 2006, before she became a household name, Amy Winehouse taught us something about the marketplace of ideas.
Oct 25
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Peter Ruppert
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The Authenticity Premium
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The Space Between Notes
The Art of Non-Diegetic Storytelling
Oct 22
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Peter Ruppert
1
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The Space Between Notes
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The Algorithm's False Promise
You've heard the story.
Oct 18
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Peter Ruppert
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The Algorithm's False Promise
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The Creative Tightrope
Smart record labels don't just distribute music.
Oct 15
•
Peter Ruppert
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The Creative Tightrope
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Friction is the New Smooth
In a world drowning in noise, attention isn't earned.
Oct 11
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Peter Ruppert
1
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Friction is the New Smooth
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The New Mixtape: How Music Curation is Reshaping Social Capital
In a world where every song ever recorded is at our fingertips, what's rare isn't the music itself—it's the ability to find the perfect track for the…
Oct 8
•
Peter Ruppert
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The New Mixtape: How Music Curation is Reshaping Social Capital
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The Rebirth of Music in the Age of Abundance: From Noise to Connection
In a world where endless playlists reign, we've lost sight of the power of scarcity.
Oct 4
•
Peter Ruppert
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The Rebirth of Music in the Age of Abundance: From Noise to Connection
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