Peter Ruppert

The New Status Symbols in the Music Industry (And Why Fame Doesn't Work Anymore)

I spent years at MTV Europe when a rotation slot could make an artist’s career across a dozen countries at once.

Feb 1 • Peter Ruppert

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October 2025

The Algorithm Wants You to Be Predictably Unpredictable

Here’s the trap most musicians fall into:

Oct 17, 2025 • Peter Ruppert

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The Permission to Disappear

You don’t need to be everywhere.

Oct 10, 2025 • Peter Ruppert

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Carrying a Lantern in Daylight

Nietzsche tells a story about a madman who appears at noon, lantern in hand.

Oct 3, 2025 • Peter Ruppert

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September 2025

The Friend in the Crowd

Your music doesn’t spread because it’s good.

Sep 30, 2025 • Peter Ruppert

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The Artist's Cult

Most musicians think they're selling songs.

Sep 23, 2025 • Peter Ruppert

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The Discovery Engine (And Why Your Music Career Isn't What You Think It Is)

Here's what they don't tell you about making it in music: You're not trying to fit into a category.

Sep 16, 2025 • Peter Ruppert

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The Zero-Click Artist

We live in the zero-click economy.

Sep 9, 2025 • Peter Ruppert

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The Longer Path: Why Musicians Need Agency More Than Algorithms

The algorithm wants you to make a 15-second hook.

Sep 5, 2025 • Peter Ruppert

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August 2025

Too Easy

The Algorithms Trap

Aug 29, 2025 • Peter Ruppert

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The Quiet Revolution

The hamster wheel is slowing down.

Aug 22, 2025 • Peter Ruppert

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Who Actually Is Your Music For?

Radio stations think in demographics.

Aug 19, 2025 • Peter Ruppert

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