Archive - Peter Ruppert

5 Timeless Principles for Artists in a Rapidly Evolving World

The algorithm doesn't care about your feelings.

Jul 11 •

The Artist's Brand Trap

Here's what no one tells emerging artists about becoming a "brand":

Jul 8 •

The Algorithm's Favorite Musician (And Why That's Not You)

The algorithm loves musicians who fit.

Jul 4 •

The Void Principle: Why Being Different Is Your Superpower

There's a moment in every breakthrough artist's career when they realize something profound:

Jul 1 •

June 2025

The Spotify Paradox

There are only so many ears.

Jun 27 •

The Wrong Scoreboard

Here's what happened to musicians on social media:

Jun 24 •

The Attention Recession and What Musicians Must Do Next

There used to be a line to get in.

Jun 20 •

The Secret Architecture of Musical Influence

The most powerful artists never built brands.

Jun 17 •

This Isn't a Marketing Plan. It's a Trust Exercise.

This Isn't a Marketing Plan. It's a Trust Exercise.

Jun 13 •

The Nostalgia Question

The algorithm serves up synthwave that sounds like 1985.

Jun 10 •

Why Copying Viral Trends Won't Build Your Music Career (and What to Do Instead)

That TikTok trend everyone's jumping on?

Jun 6 •

The Click That Never Comes

Your music is invisible.

Jun 3 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts