Archive - Peter Ruppert

Two kinds of artists

There are two paths to making art that matters.

Jul 15 •

5 Timeless Principles for Artists in a Rapidly Evolving World

The algorithm doesn't care about your feelings.

Jul 11 •

The Artist's Brand Trap

Here's what no one tells emerging artists about becoming a "brand":

Jul 8 •

The Algorithm's Favorite Musician (And Why That's Not You)

The algorithm loves musicians who fit.

Jul 4 •

The Void Principle: Why Being Different Is Your Superpower

There's a moment in every breakthrough artist's career when they realize something profound:

Jul 1 •

June 2025

The Spotify Paradox

There are only so many ears.

Jun 27 •

The Wrong Scoreboard

Here's what happened to musicians on social media:

Jun 24 •

The Attention Recession and What Musicians Must Do Next

There used to be a line to get in.

Jun 20 •

The Secret Architecture of Musical Influence

The most powerful artists never built brands.

Jun 17 •

This Isn't a Marketing Plan. It's a Trust Exercise.

This Isn't a Marketing Plan. It's a Trust Exercise.

Jun 13 •

The Nostalgia Question

The algorithm serves up synthwave that sounds like 1985.

Jun 10 •

Why Copying Viral Trends Won't Build Your Music Career (and What to Do Instead)

That TikTok trend everyone's jumping on?

Jun 6 •

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