Sitemap - 2023 - Inspiration for Timeless Music Marketing

Harmonizing Purpose: The Urgent Need for Conscious Musicians

Amplifying Authenticity: 6 Roles Every Artist Must Embrace to Stand Out

Cultivating Chance: The Strategy of Serendipity in Music Success

Harmonizing with Algorithms: How Artists Can Surf the AI Wave in Streaming Platforms.

The Overload

The Essence of Your Music: The Key to Genuine Success

Why You Don't Want to Be Liked: The Power of Polarizing Content in Music

The Soul of Imperfection: Why Flaws Make Music Feel Human

Living Your Life as a Work of Art: A Guide for Music Artists (and potentially everyone else)

Unraveling the Grand Style: Harnessing the Transformative Power in Music

The Transformative Power of Theatrical Stage Performances: Embracing Gustave Le Bon's Wisdom

Embracing Artistic Evolution: The Journey of Authenticity

Navigating the Future of Music Marketing: A New Era of Transformative Storytelling and Authenticity

Harnessing the Power of "Entgrenzung" in Music Marketing

The Sound of Success: Leveraging Cognitive Bias for Professional Music Posts

The Art of Provocation: A Guide to Artists Harnessing Polarization for Relevance and Impact

Making Waves: Emerging Artists, Music Marketing, and the Power of the Reticular Activating System

The Jevons Paradox and Its Influence on the Music Economy

Building an Artist Brand: Taking Lessons from the Rock & Pop Pioneers of the '50s and '60s

Amplifying Your Voice: The Art of Self-Celebration in Music Marketing

The Inner Song: Rediscovering the Soul in Music

The Rise of AI: Reviving Music as the Main Event for Kids and the Cognitive Biases Driving the Change

The Mind Behind the Music: How Cognitive Biases Fuel Viral Hits

The Art of Enchantment: Mastering the Idolization Illusion

The Hidden Message Technique: Leveraging Subliminal Messaging in Music Marketing

How to Use the Information Gap Theory in Music Marketing

The Endowment Effect: How Artists Can Leverage It to Increase the Value of Their Music to Fans

Why You Can't Stop Listening to That Song: The Power of Music Framing

Standing Out in the Music Industry: The Power of the Unusual

Mastering the Zeigarnik Effect: How Music Marketers Can Use Incompleteness to Build Anticipation and Drive Sales

Breaking the Mold: Overcoming the Familiarity Bias in the Music Industry

Artists I work/ed with

The Power of Scarcity: How Limited Availability Drives Sales in the Music Industry

Influencing the Music Experience: Mastering Perception and Context in Marketing

Why Your Music Career Needs a Fan Management System: De-platform Your Fans and Take Control

The Familiarity Trap: How Over-Reliance on an Established Sound Can Limit Your Music Career

Social Proof for Music Artists: How to Build Trust and Credibility with Fans

The Key to Captivating Fans? Understanding This Psychological Effect

Rise Above the Noise: How to Make Your Music Valuable in the Age of Ubiquity

Mastering Mimetic Desire: The Secret to Creating a Buzz Around Your Music

Awareness is the Root of Discovery: The Key to Success for Independent Artists

Hype Marketing, the Power of Creative Campaigns: How Music Icons Used Unconventional Marketing Tactics to Keep People Talking

How Artists Can Use Music Priming to Influence Their Fans

Deepen the Connection: The Power of Bonding in Music Marketing

Turn it Up: How Music Marketing Uses Signaling to Drive Sales

The Law of Imitation and Its Impact on Music: Why Copying Can Lead to More Innovation

Music Ads: Triggering Memories, Not Arguments

The Band That Broke All Music Industry Rules and Became The Most Iconic Band of All Time Because Of It

7 Marketing Secrets Behind Sleep Token's Viral Success: How Anonymous Band Used Theatrics, Consistency, and Surprise to Dominate Viral Charts

Unleashing the Power of Emotion: How Music Builds Strong Connections with Fans